DXC to become Man United’s sleeve sponsor, manage digital presence
STOCKHOLM — IT and consulting services provider DXC has signed a deal with Manchester United to become the Premier League club’s sleeve sponsor, manage its digital presence and use data analytics to deliver a more personalized experience for fans.
The DXC logo will be seen on shirt sleeves of the club’s home, away and third kit, for men, women and youth teams for the 2022-23 season.
The new kit, which will be launched later this week, will have DXC, Teamviewer and Adidas as principal partners.
Manufacturing company Kohler had been Manchester United’s sleeve sponsor since 2018.
Apart from the kit sponsorship, DXC will use its tech expertise to manage Manchester United’s mobile app, support coaching staff with data analysis, tracking and reporting technologies.
Reuters
SPORTS
en-ca
2022-07-07T07:00:00.0000000Z
2022-07-07T07:00:00.0000000Z
https://saltwire.pressreader.com/article/281831467438368
SaltWire Network