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Here’s what’s next for Williams

DAWN CHMIELEWSKI

As Serena Williams prepares to step off the court after this year’s U.S. Open tournament, tennis’ dominant player plans to devote more time to her other passion - startup investing.

The 40-year-old winner of 23 Grand Slam titles has backed early stage companies for nearly a decade.

She was an early investor in Masterclass - one of 16 unicorns, or companies whose market value exceeds $1 billion, to receive funding from Serena Ventures.

In March, Williams’ venture fund raised $111 million with backing from Norwest Venture Partners, Alphabet Inc’s Capital G, Kapor Foundation, and Liontree LLC, among others.

In an essay in Vogue announcing her imminent departure, published on Tuesday, she discussed how the balance in her life has shifted to Serena Ventures.

“Every morning, I’m so excited to walk downstairs to my office and jump onto Zooms and start reviewing decks of companies we’re considering investing in,” she wrote.

Williams continues a tradition of celebrities and athletes diversifying their business portfolios to include startup investing. They include Stephen Curry, Lebron James and Ashton Kutcher. The tennis great seeks companies started by women and people of color, and her fund is led by a team of women.

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2022-08-10T07:00:00.0000000Z

2022-08-10T07:00:00.0000000Z

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